World Cup Passport
Twelve districts. One connected experience.
The CME World Cup Passport is a district-based challenge system designed to help you explore neighborhoods, discover businesses, and connect with employers during the World Cup season.
What Is the Passport?
The World Cup brings energy, visitors, and opportunity into the city. The CME Passport channels that energy into stronger hiring connections, increased visibility for local businesses, and community reinvestment.
As you explore districts, apply for jobs, attend events, and interact with businesses, you help activate the CME ecosystem across the city. Your participation also contributes to the Community Impact Engine, which helps unlock initiatives like the Free Lunch Initiative.
The more people participate, the more opportunity circulates back into the communities that make it possible. This early community is called The Village.
Where the Passport Takes Place
The Passport operates within twelve designated districts. These areas host the majority of hiring opportunities, local promotions, district events, and community activations.
6 World Cup BIA Districts
Primary activation zones
6 Adjacent Districts
Extended Passport zone
How the Passport Works
The Passport tracks your participation across the CME platform. Interact with businesses and opportunities within participating districts to earn progress and rewards.
Passport Activities
Each activity contributes to your Passport progress.
Powered by CME Local
The Passport works hand-in-hand with CME Local, the platform's district discovery layer.
When you're exploring Passport districts, CME Local shows you nearby businesses, employers currently hiring, local promotions and events, and Passport challenge locations, all in real time.
As activity increases across Passport districts, more users explore the area. This connects jobseekers, businesses, and district activity into a living, growing network.
CME Local Shows You
Passport Challenges
Activities you can complete while exploring participating districts. Each challenge contributes to your Passport progress.
District Discovery
Visit participating businesses or Passport locations within a district. Explore neighborhoods you may never have walked through before.
Hiring Opportunities
Discover employers hiring through CME and apply for open roles in Passport districts. Every application earns ballots.
Local Events
Attend district events or promotions hosted by participating businesses. Job fairs, community activations, and more.
Community Participation
Record a CME Moment or share a testimonial about your experience. Real stories from real people exploring real neighborhoods.
Ballots & Rewards
Completing Passport activities earns ballots. Use them for contests, giveaways, and special events during the World Cup season.
CME Moments
Share Your Story
CME Moments are short videos recorded during Passport participation. They capture real experiences from real people exploring real neighborhoods.
Whether you're discovering a district for the first time, attending a local event, or celebrating a new job — your story helps show how the platform works in real-world situations.
Some Moments may be featured publicly across the platform, giving your experience visibility across the CME community.
How the Passport Activates Your District
Your participation contributes to something larger. Every interaction moves your district closer to unlocking real community benefits.
Jobseekers Explore
Users discover districts, visit businesses, and find opportunities through CME Local and the Passport.
Businesses Hire
Employers interact with candidates and hire through CME. Platform activity increases across the district.
District Activates
Activity contributes to the Community Impact Engine. As CIE progress grows, districts move closer to unlocking community initiatives.
Community Benefits
When thresholds are reached, funding unlocks. Local restaurants host Free Lunch events. Economic activity flows back into the district.
Unlocking the Free Lunch Initiative
One of the most visible outcomes of district activation. When participation levels reach certain thresholds, funding is unlocked through the Community Impact Engine.
Local restaurants host Free Lunch events. Additional economic activity flows back into the district. These events celebrate community participation and the businesses that helped activate the neighborhood.
Start exploring your city
Your participation helps activate your district and shape the future of CME.
Subscriptions purchased during the Founding Season do not begin billing until the official CME 2.0 launch. Early participants receive full access while helping finalize the platform.