Help Us Build Your District
Before the World Arrives.
Visitors alone do not create economic impact. Community does.
Community Activation Partners are the trusted local anchors that help districts come alive during the World Cup — and stay strong long after. All we ask is that you help promote CME locally.
Businesses Advertise.
CAPs Become Part of the Map.
CME Local is where visitors, jobseekers, and residents discover what’s happening around them — local jobs, promotions, events, and trusted businesses. It’s the living map of the district.
CAPs are one of the most important layers inside CME Local. They are not treated like advertisers. They become permanent fixtures on the map with special icons, trusted partner visibility, and priority discovery.
Most advertising disappears when payment stops. CAP visibility does not. Because CAPs are not promotions — they are trusted local infrastructure.
Visitors Looking For:
Should find CAPs first.
What We Ask in Return
Help promote CME locally. That’s it. Share it with your customers, mention it to neighbours, put up a QR code in your window. When the community knows about CME, everyone benefits.
The Top CAP Partners for World Cup Rollout
The highest-impact categories for the first World Cup pilots around BMO Field. Only 3 spots per category per district. Trust matters more than volume.
Local Experience & Tour Guides
They increase dwell time. Dwell time increases spending. Visitors who explore stay longer and spend more.
Media & Culture Creators
If it isn't seen, it doesn't spread. They create the visibility and social proof that puts your district on the map.
Watch Party & Venue Hosts
Most people aren't inside the stadium. These partners create where people gather, celebrate, and spend.
Movement Partners
Movement reduces friction. When it's easy to get around, people visit more places and spend more money.
Local Essentials Partners
These businesses create repeat trust and daily utility. Visitors and locals rely on them every day.
Hotels (Strategic Pilot)
Strategic PilotHotels connect staffing, hospitality, tourism, and employer hiring. They are a strategic pilot adjacent to CAPs — bridging visitors to districts and districts to workforce.
This Is Not Advertising.
This Is Recognition.
Qualified CAPs receive permanent benefits — not temporary promotions.
Founding CAP Status
This status is never recreated later.
Early builders shape the rules. Late participants follow them.
Who Actually Moves Your District?
CME Makes That Visible.
Most BIAs already have community partners — but they’re fragmented, temporary, hard to track, not mapped, and disconnected from economic outcomes. CME creates a permanent community infrastructure layer.
Everything Leads to the Free Lunch Initiative
When enough businesses and CAPs participate, CME provides free lunches throughout the district every quarter — covering up to $25.00 per plate at participating local restaurants.
The more CAPs and businesses that participate, the more activations CME delivers. That means more foot traffic, more local spending, and measurable proof that your district is getting stronger.
CME does not extract. CME circulates. CAPs help prove that.
Learn how the Community Impact Engine worksHelp Us Shape This.
We want your input. Seriously. Flow. Features. Design. What works. What doesn’t.
The best version of CME gets built with the community — not for it. You are not just joining early. You are helping define the standard.
Only 3 CAPs per category per district during founding phase. Applications are reviewed by CME and local BIA partners. Toronto gets exclusive access until May 19th, 2026 — then it opens to all World Cup host cities.